How to achieve SEO success in 2013?
It’s no secret that search engines are constantly changing their algorithms to serve the most relevant websites on their search results, and 2013 is no different. To aid you in your 2013 SEO journey, here are 5 of the most meaningful metrics to focus on in achieving the most optimal results for your website.
The Authorship markup (Rel=Author) has become one of the many new exciting features emerging straight out from Google’s magic box throughout the past 2 years.
First introduced in June 2011, Google’s authorship markup has become one of the many new ways of gaining additional exposure from the SERPs. More importantly, authors and writers are now able to effectively claim their online work. This handy feature is called a Rich Snippet.
If you’re a new webmaster or a business owner who has yet to implement this, then I encourage you to either read up on this article and apply what you’ve learnt, or request that your SEO agency do it for you. Essentially, by not incorporating this markup, you are potentially missing out on quality leads and converting visitors.
In this post I’m going to point you in the right direction on how to create valuable unique content – content which is going to actively engage users and increase shareability.
A few days ago, Rand from SEOmoz covered a very interesting WhiteBoard Friday topic. The question was, “How unique does content have to be to perform well in search engines?”.
I’d like to rephrase the title and rather sum it up to be, “How valuable does content have to be to perform well in search engines?”. Because technically, anyone can create unique content. But to write content of unique value, now this is something which is going to take some thought.
Google has given news of its latest Panda refresh for 2013.
The news comes from Google’s official Twitter account @Google, announcing the update will have an impact on 1.2% for all English search queries. Whilst this may not sound to be much in total, web masters should treat this update as a warning to start refining their content strategy if they haven’t done so.
Matt Cutts recently revealed there are in fact numerous Google web spam teams located all across the globe and not just primarily in the United States.
Cutts revealed the news of a major Google web spam team based in Dublin Europe. The team works in many different languages to combat web spam across various European regions. In addition, the web spam leader also mentions that there are technical web engineers all across the globe specialised in fighting web spam.
One of Google’s current goals are to work with as many web specialists as possible, with a focus in covering a wide range of different languages in their war against web spam.
Matt Cutts has recently revealed in a video entry that 90% of all messages sent out via Google Webmaster Tools are issues related to Black Hat SEO.
For all you guys that are new to SEO. Earlier this year, during the months of January and February, Google had introduced their new unnatural link warning messages. These messages were directed at websites which contained suspicious behaviour of unnatural incoming links (paid links or low quality links). Websites which received these notices were either warned or had immediately incurred ranking penalties.
A total of 700,000 messages were sent out, meaning that just over 600,000 of those messages issued were in regards to Black Hat. Quiet a figure really..
