How to achieve SEO success in 2013?
It’s no secret that search engines are constantly changing their algorithms to serve the most relevant websites on their search results, and 2013 is no different. To aid you in your 2013 SEO journey, here are 5 of the most meaningful metrics to focus on in achieving the most optimal results for your website.
The Authorship markup (Rel=Author) has become one of the many new exciting features emerging straight out from Google’s magic box throughout the past 2 years.
First introduced in June 2011, Google’s authorship markup has become one of the many new ways of gaining additional exposure from the SERPs. More importantly, authors and writers are now able to effectively claim their online work. This handy feature is called a Rich Snippet.
If you’re a new webmaster or a business owner who has yet to implement this, then I encourage you to either read up on this article and apply what you’ve learnt, or request that your SEO agency do it for you. Essentially, by not incorporating this markup, you are potentially missing out on quality leads and converting visitors.
Google has given news of its latest Panda refresh for 2013.
The news comes from Google’s official Twitter account @Google, announcing the update will have an impact on 1.2% for all English search queries. Whilst this may not sound to be much in total, web masters should treat this update as a warning to start refining their content strategy if they haven’t done so.
