In this post I’m going to point you in the right direction on how to create valuable unique content – content which is going to actively engage users and increase shareability.
A few days ago, Rand from SEOmoz covered a very interesting WhiteBoard Friday topic. The question was, “How unique does content have to be to perform well in search engines?”.
I’d like to rephrase the title and rather sum it up to be, “How valuable does content have to be to perform well in search engines?”. Because technically, anyone can create unique content. But to write content of unique value, now this is something which is going to take some thought.